First published by Miroslavo. Branding is a crucial aspect of any business, as it helps to establish a strong identity and differentiate a company from its competitors. However, choosing the right branding strategy can be a challenging task, especially when it comes to deciding whether to create...
There is one sentence you will hear about marketing A LOT, especially about extravagant fashion brands, consumer products and the creative fields. Whenever there is something that seems a little outside the ordinary or mainstream thinking, and a certain customer group starts buying into those...
I have worked in marketing for a long time now, marketing both my own projects and of other companies. Many types of publicity and brand diffusion strategies are accessible, either through organic means or paid efforts, but there is some type of PR that just...